Where does SEO begin?
The first thing that one must realize about search engine
optimization is that to be implemented
correctly it must be broken down into 2 distinct factors
"on-page" and "off-page" criteria.
1 / 12Seo Tutorial
Always remember that search engines do not consider
"websites" they consider the "pages" of
those websites. There should never be a debate as to
which is more important between "on
page" and "off page" characteristics as
the truth is both are equally as important. However once
one defines the two there is a logical order in which
they should be considered.
On page/Off page
characteristics defined
Simply stated, On Page Characteristics are anything you
can effect within the construction of a
single page. This includes everything that is placed in
the headers, body, and on-page links
(both internal and external). Special attention should be
given to: Title, meta description, H1,
H2...H6, <b>, <i>. Keyword proximity, keyword
density and relevance...more on this later.
Off Page Characteristics refer to all links (both from
pages contained within your own website
and from pages of other websites) that point to your
specific page(s). The term "pagerank" is
specifically designated to evaluate and weight "off
page" criteria. Special attention should be
given to: anchor text, Reference_tags, "title"
attribute and "target_"... more on this later.
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